There are a lot of reasons why you might want to hire a creative agency. Maybe you've been so busy with other parts of your business that you haven't had time to come up with new ideas or strategize how to get more customers. Maybe you're not sure what kinds of ads or marketing messages will resonate with your market. Or maybe the last time someone tried to design your website or logo, it didn't turn out well at all. Whatever the case may be, if you're looking for help growing your brand and reaching new customers—and who isn't?—there's nothing wrong with hiring an outside firm for their expertise and ability to execute strategies that work well in today's digital world.
You're too busy to do it yourself.
Whether you have a business or are in the early stages of launching one, you may be tempted to do your own marketing and design work because of time constraints. After all, how hard can it be? But even if you’re an amazing designer who can knock out a killer website in an afternoon and make videos that are better than anything hollywood churns out, there are other priorities that will get in the way of producing great creative work.
For example:
- You don't have the time or resources to learn new skills
- You don't have the time or resources to manage a team of people (if you're working solo)
- You don't have the time or resources to manage projects on top of everything else going on at work/in life
As a fellow marketing firm shared with us:
I think business owners don't always understand how much easier an agency can make their lives, aside from marketing their business or bringing in new leads -- just allowing them to focus on other parts of their business is a win, in its own right!
You don't know what you need to be doing.
As a business owner, you have many things to juggle. You need to know what your customers want and how to get it for them. You also need to be sure of the goals you’re trying achieve as a company and how best to achieve those goals.
If you don’t have time or the resources necessary for reviewing all of this information, then it may make sense for you hire an agency that can help guide you in the right direction. This allows them to take over some of your workload while still allowing plenty of room for input from yourself and other important members within the organization.
You need help telling your story.
You need to be able to tell your story in a way that is compelling, relevant for your audience and memorable.
You may have an amazing product or service, but if you can’t communicate what makes it so awesome then you will never reach the people who need it most. That is where agencies come in: they help businesses like yours tell their stories in ways that are both creative and effective.
Your brand doesn't inspire you.
You should consider hiring a creative agency if your brand doesn't inspire you.
Your brand isn't just the logo, tagline and website that you see in day-to-day marketing materials. It's how your company comes across to prospects and customers—and it goes beyond words on paper or pixels on screen. Branding is about who you are as an organization, what matters to you and how you communicate those values to others through everything from product development to sales presentations to customer service interactions.
You want to expand your audience and reach new customers.
Your business is ready to take off, but you need help getting there. A creative agency can help guide you through the process of creating a marketing plan that will help bring in new customers and increase revenue by focusing on one or more of these key areas:
- Target audience: Who are your prospects? What do they want to see from you? What's their pain point? How can you solve that problem for them?
- Brand image: How do people perceive your brand today? What does it mean for them when they hear about or experience what you offer?
- Marketing strategy: What's working best in terms of advertising and marketing strategies at the moment? Are there any trends emerging that we should be aware of as well as ways our current strategies can be improved upon going forward
Your current website isn't working for you.
If you find yourself in any of the following situations, it's time to hire a creative agency.
- Your current website isn't working for you. You're not getting the results you want and need to improve your website's conversion rate.
- It's been a long time since your last update, but your site still looks like something from 1999! Your website is not mobile friendly and has many bugs that are preventing people from completing their transactions.
- Your company is growing quickly and needs a new look that reflects its new status as an industry leader or innovator in its niche market space.
Your social media presence isn't effective.
Social media is a great way to connect with your customers. If you’re not using it to that end, however, you should be.
There are many different ways of measuring social media roi (return on investment). One is by tracking the number of likes and shares that a post receives. Another is by looking at the number of people who visit your website after seeing something funny/entertaining/thought-provoking on facebook or twitter.
Hiring a creative agency is an investment in your business, brand and customers.
If you're like most small business owners, you've been running on a wing and a prayer when it comes to marketing and advertising. You might have a facebook page, maybe you have an instagram account, but they don't get much love. You've got a website with some content on it, but no one's visiting or buying anything from there either.
If this sounds like your situation—or even if it doesn't—consider hiring an agency that specializes in developing brands for small businesses. Working with them will help you tell your story in ways that resonate with potential customers and distinguish yourself from competitors who may be doing the same thing as you are; create consistent messaging across all channels (social media included); expand your audience by connecting with people who don't know about what makes your company special; develop an effective website where people can learn more about what makes your company different from others selling similar products or services; generate leads from new avenues of inquiry coming into the organization (such as contact forms on websites) that would have otherwise gone unaddressed due to lack of resources available internally at present time; improve efficiency by having someone else do things related to digital marketing & advertising tasks which would otherwise require lots of effort/time investment if done manually rather than outsourcing them entirely via outsourcing agencies such
Hiring a creative agency may seem like an expensive move, but it’s one that will pay off in the long run. When you hire one, you’re hiring experts who know what they’re doing and how to get results for your business. You should be prepared to invest in this decision by thinking about what goals you have with this new project or campaign. Once you know those things, then it’s up to the creative team at your agency to help guide them through each step of production so that everything turns out exactly as planned!
If you’ve been meaning to level up your branding and website in 2022, don't miss out! Book a complimentary discovery call today to get started on your growth journey.
